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Research papers

Perceived risk (German)

The fact that only a minority of Austrian households hold securities and other long-term forms of saving can only in part be explained by a lack of ability to save. The risk perceived by the saver seems to be a further important reason why the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Günter Schweiger
August 28, 1977
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Citation

Schweiger, G. (1977a, August 28). Perceived risk (German). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/perceived-risk-german-


Research papers

Perceived risk

The fact that only a minority of Austrian households hold securities and other long-term forms of saving can only in part be explained by a lack of ability to save. The risk perceived by the saver seems to be a further important reason why the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Günter Schweiger
August 28, 1977
×

Citation

Schweiger, G. (1977a, August 28). Perceived risk. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/perceived-risk